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25 years ago,
there was no pink ribbon.

Time to end breast cancer.

Support our mission to
create a breast cancer-free world.
Visit bcacampaign.com
#PinkRibbon25

2017

The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever: It's time to end breast cancer. The BCA Campaign changes its name to The Estée Lauder Companies’ Breast Cancer Campaign (The Campaign).

Approximately 150 million pink ribbons have now been distributed at The Estée Lauder Companies’ beauty counters worldwide. 46,000 employees are mobilized worldwide. 15 iconic brands support the fundraising efforts of The Campaign.

The French Monnaie de Paris creates a Pink Ribbon Commemorative Coin to Honor Le Cancer du Sein, Parlons-en! and the 25th Anniversary of The Estée Lauder Companies’ Breast Cancer Awareness Campaign.

2016

The Campaign theme celebrates the power of global solidarity in the fight against breast cancer by encouraging people around the world to "Take Action Together to Defeat Breast Cancer."

ELC Chile illuminates the iconic Moai of Ahu Riata on Easter Island, the most isolated and inhabited island in the world. ELC China is honored with several accolades: Golden Flag Awards “2016 CSR Golden Award” and “Grand Prix Award,” and the Suqin Awards “2016 CSR Golden Award.”

2015

The Campaign encourages people worldwide to share meaningful ways they take action to help create a world without breast cancer.

The Campaign wins the Gold SABRE Award North America for the Global Campaign by inspiring action through the power of storytelling. ELC Korea launches Mobile App as an educational resource for breast health information and call-to-action for women, providing easy tools for self-checks.

2014

The theme, "Hear Our Stories. Share Yours.," comes to life through the authentic, inspirational stories of individuals, as told by the brave women and men who have faced breast cancer, and the loved ones who support them throughout the difficult journey.

The Estée Lauder Companies France illuminates the iconic Eiffel Tower pink for the first time.

2013

The Campaign aims to shift public focus from awareness to increased action and encourages people to take positive and definitive action towards eradicating breast cancer through the interactive digital Circles of Strength experience.
The Campaign celebrates its 20th Anniversary and the life and legacy of Founder, Evelyn H. Lauder. The Campaign ad includes a male for the first time, to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.
The Campaign unveils a new logo and mission statement: Devoted to defeating breast cancer through education and medical research.

The 2012 Campaign: Courage. Believe in a world without breast cancer. Know we're here until it's true. highlights the Company's commitment to defeating breast cancer through education and medical research.

2012

2012

The Campaign unveils a new logo and mission statement: Devoted to defeating breast cancer through education and medical research.

The 2012 Campaign: Courage. Believe in a world without breast cancer. Know we're here until it's true. highlights the Company's commitment to defeating breast cancer through education and medical research. The Campaign celebrates its 20th Anniversary and the life and legacy of Founder, Evelyn H. Lauder. The Campaign ad includes a male for the first time, to represent the approximately 1% of all breast cancer cases in the United States that are diagnosed in men.

2011

A blue stone is added to the Estée Lauder Jeweled Pink Ribbon Pin to represent the 1% incidence of breast cancer cases in the United States that are diagnosed in men.
The Campaign launches www.bcacampaign.com, the first-ever dedicated website that serves as a destination for Campaign news, event information, tips on breast health and healthy living.

2011

A blue stone is added to the Estée Lauder Jeweled Pink Ribbon Pin to represent the 1% incidence of breast cancer cases in the United States that are diagnosed in men. The Campaign launches www.bcacampaign.com, the first-ever dedicated website that serves as a destination for Campaign news, event information, tips on breast health and healthy living.

2010

The Campaign sets a first-time Guinness World Record entitled "Most Landmarks Illuminated for a Cause in 24 Hours," and includes historic landmarks: Angel de la Independencia (Mexico), The Peninsula Hotel (Hong Kong), Zappeion Greece), Burj Al Arab (Dubai) and Rockefeller Center (USA).
The Campaign launches its Facebook page (facebook.com/bcacampaign) and Twitter handle (@bcacampaign).
The Campaign launches its second digital program "World Pink Mosaic." Participants from around the globe upload personal photos to generate a mosaic of thousands of faces united against breast cancer in the shape of a virtual Pink Ribbon.

2009

Over 70 countries participate in The Campaign: World Pink, World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference™.

2009

Over 70 countries participate in The Campaign: World Pink, World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference™.
The Campaign launches its second digital program "World Pink Mosaic." Participants from around the globe upload personal photos to generate a mosaic of thousands of faces united against breast cancer in the shape of a virtual Pink Ribbon.

2008

A new initiative encourages countries to designate their own World Pink Ribbon Ambassadors (WPRA), to help defeat breast cancer. First Ladies, politicians and celebrities worldwide are honored with designations.

2007

The Campaign's new theme: Win the Fight Against Breast Cancer is created by Marisa Acocella Marchetto, cartoonist and author of the graphic memoir Cancer Vixen.

2006

Evelyn H. Lauder publishes her first cookbook, "In Great Taste: Fresh, Simple Recipes for Eating and Living Well." All her royalties from the sale of the book benefit BCRF.

2005

As part of the Global Landmark Illuminations Initiative, 119 historic landmarks in more than 40 countries are illuminated, including Kensington Palace (UK) and Tokyo Tower (Japan).

2004

In a bold move, The Estée Lauder Companies' famed Pink Ribbon "Turns Up The Heat on Breast Cancer" by changing its color from pale to hot pink.

2003

The Ribbon of Light Campaign launches with hundreds of "human ribbons" populating parks, college campuses and plazas around the world, to show solidarity in the fight against breast cancer.
As part of the Global Landmark Illuminations Initiative, 74 historic landmarks in 28 countries are illuminated.
Evelyn H. Lauder receives the prestigious Legion of Honor from the government of France in recognition of her extensive philanthropic work as a global ambassador and advocate for breast cancer research and awareness.

2002

Evelyn H. Lauder publishes her second book of photographs, "An Eye for Beauty." All her royalties from the sale of the book benefit BCRF.

2002

Evelyn H. Lauder publishes her second book of photographs, "An Eye for Beauty." All her royalties from the sale of the book benefit BCRF.
Evelyn H. Lauder receives the prestigious Legion of Honor from the government of France in recognition of her extensive philanthropic work as a global ambassador and advocate for breast cancer research and awareness.

2001

More than 40 of the world's First Ladies and other dignitaries participate in the Global Landmark Illuminations Initiative, officiating at ceremonies to bathe significant global landmarks in pink lights.

2000

Evelyn H. Lauder launches The Global Landmark Illuminations Initiative to focus attention on the importance of breast health and early detection. 26 landmarks in 22 countries are symbolically lit in bright pink lights including the Empire State Building (USA), Sydney Opera House (Australia) and the Tower of Pisa (Italy).

1999

The Campaign’s first bookmark, "Breast Cancer Doesn't Just Affect Women," is created and distributed worldwide.

1997

Elizabeth Hurley becomes Spokesmodel for The Estée Lauder Companies’ Breast Cancer Campaign.

1995

More than 2 million pink ribbons are handed out at beauty counters of The Estée Lauder Companies’ brands globally.

1994

Evelyn Lauder publishes her first book of nature photographs, The Seasons Observed. All her royalties from the sale of the book benefit BCRF.

The Estee Lauder Companies is featured in leading trade publication WWD, highlighting the brand’s commitment to raising funds and awareness in the fight against breast cancer.

1993

Evelyn H. Lauder and Alexandra Penney deliver Pink Ribbon petitions to First Lady Hillary Rodham Clinton at The White House. President Clinton signs a proclamation naming October 19th National Mammography Day.
Estée Lauder, Clinique, Prescriptives and Origins offer a pink enamel pin in exchange for a minimum $10 donation "pledge," raising almost $300,000 for The Breast Cancer Research Foundation® (BCRF).

1992

Mrs. Evelyn H. Lauder partners with then SELF magazine’s Editor-in-Chief, Alexandra Penney, to co-create a symbol for breast cancer awareness: The Pink Ribbon.