• How do you take action?

    Join The BCA Campaign's global community—upload a photo, video or message that showcases how you take action in the fight against breast cancer.
    Every action counts, and can make a difference.

    Share Your Action

    For the first time, we are enlisting the support of our global community to create an international, multimedia project that we will share globally on World Cancer Day, February 4, 2016. All actions submitted via BCAcampaign.com between October 1 and December 31, 2015 will be eligible for inclusion. This inspiring project will beautifully capture the range of actions being taken globally to end this disease, and will serve as an inspiration for everyone around the world to continue to make a difference in the fight against breast cancer.

    Please choose one

    • Thanks for sharing your action, and joining The BCA Campaign in the fight against breast cancer. View your action in the map below.

    Our Global Community

    Rollover the map below to view actions submitted from around the world.

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  • The BCA Campaign

    Each of our actions—big or small—counts in the fight against breast cancer. The 2015 BCA Campaign invites people around the world to join our global digital community and share how they are taking action to bring us closer to a world without breast cancer.

    Rollover the images to learn more about how people around the world take action to support The BCA Campaign.

    let’s defeat breast cancer.


    Every action counts.
    Join us at BCAcampaign.com

    In 1992, Evelyn H. Lauder courageously and boldly launched The Estée Lauder Companies’ BCA Campaign with a goal of defeating breast cancer through education and medical research. Though she passed away in 2012, her guiding spirit carries The BCA Campaign today and remains at the center of The Campaign’s mission and passion.
    The Shen Family, who were publicly featured in The 2014 BCA Campaign, embodies a powerful story of three generations of Chinese women touched by breast cancer. Meifang Yang, 92, was diagnosed with Stage III breast cancer at age 43, while living in Shanghai, China, during the 1960s. She now lives in the United States with daughter Ying’s family and has become close with her two granddaughters, who feel a deep bond with their grandmother.
    In 1992, Evelyn H. Lauder co-created the Pink Ribbon, which has become the universal symbol for breast health.
    In Munich, Germany, employees of The Estée Lauder Companies joined together at Marienplatz, the town square, to show unified action by promoting breast cancer awareness.
    Jamie, 35, who was publicly featured in The 2014 BCA Campaign, never let cancer stop her from fulfilling her dreams. As a carrier of the BRCA1 gene, which she inherited from her father Ted, Jamie was diagnosed with Stage 1 triple negative breast cancer at 29, an age when many young women are planning to start their families. Ted was inspired by his daughter’s fight against cancer and commitment to pursuing her dream of one day starting a family of her own. In late 2014, Jamie gave birth to beautiful twin daughters.
    Elizabeth Hurley has been the Global Ambassador for The BCA Campaign since 1997 and each year, she travels around the world to raise awareness about the disease, inspire action and spread important messages about breast health and early detection to save lives.
    Jeanette and David, who were publicly featured in The 2014 BCA Campaign, found strength from each other when Jeanette was diagnosed with breast cancer. Their love and open communication has inspired others to speak openly about their experiences together.
    In China, a Pink Ribbon Charity Concert brought 1,000 people together to show unity in the fight against breast cancer. Joy Fan, General Manager of The Estée Lauder Companies China, who spoke at the concert, leads local BCA Campaign efforts each year.
    In Italy, The Estée Lauder Companies employees bicycled through the streets of Milan to join together in the fight against breast cancer and take action through exercise. They also formed a human pink ribbon to raise awareness of the cause.
    Golf tournaments are a great way to raise money for a cause. The Estée Lauder Companies’ Poland held its first Pink Ribbon Golf Tournament in 2014 to support breast cancer research while promoting health and wellness.
    Estée Lauder’s Evelyn Lauder Dream Pin includes a blue stone, representing that for men in the United States, the lifetime risk of getting breast cancer is 1 in 1,000.
    As part of The 2014 BCA Campaign, Annette, a breast cancer survivor from the United Kingdom, shared her story of having gone through a double mastectomy, and also losing her mother to the disease. Annette’s sister, Julie, was always by her side, and took action by staying strong and offering support.
    In Mexico, The Estée Lauder Companies hosted a “Pink Auction” in conjunction with key business partners to raise funds for four local breast cancer organizations dedicated to breast cancer education and medical research.
    In Dubai, The Estée Lauder Companies United Arab Emirates illuminated the iconic Burj al Arab Jumeirah hotel pink and displayed the Pink Ribbon to strengthen awareness and encourage people to take action in the fight against breast cancer.
    Arlene was diagnosed with breast cancer at age 59. Through support from her family and friends, and maintaining a healthy and active lifestyle, she has shown true strength and taken action head-on against the disease.
    In October, the Pink Ribbon is distributed at participating Estée Lauder Companies’ brand counters worldwide. To date, we have distributed more than 125 million Pink Ribbons.
    The Estée Lauder Companies Thailand joined together to take action by creating a “Pink Ribbon Tree,” featuring words of encouragement on individual Pink Ribbon cards. The completed “Pink Ribbon Tree” was sent to the National Cancer Institute and displayed at the Breast Cancer Clinic throughout October, reminding breast cancer patients that We’re Stronger Together.
    The BCA Campaign supports the Breast Cancer Research Foundation (BCRF), an independent non-profit organization founded by the late Evelyn H. Lauder, by raising awareness and funding for BCRF’s research grantmaking program. This program advances the most promising, innovative breast cancer research worldwide. The BCA Campaign has raised more than $58 million with nearly $46 million funding 185 BCRF research project worldwide over the past 21 years.
    Marie, 53, who was publicly featured in The 2014 BCA Campaign, finds faith in her family’s bright new future after her journey with breast cancer. She was diagnosed with Stage II ER+ (estrogen receptor positive) breast cancer at age 47. Marie’s children, Angelique and Andre, were inspired by their mother’s unwavering strength in the face of breast cancer, and discovered their own strength in the process. Marie has now started a cancer survivors group at the Texas senior living community where she works, in order to help other women and families battling the disease.
    Every October, The Estée Lauder Companies’ headquarters in the United Kingdom paints their door pink to raise awareness of breast health and inspire all passersby to take action.
    Exercising is a key action we can all take in the fight against breast cancer. Employees at The Estée Lauder Companies in the Netherlands participated in a yoga class to emphasize the importance of fitness, health and wellness.
    Noelle, 50, who was publicly featured in The 2014 BCA Campaign, was diagnosed with Stage II triple negative/ER+ (estrogen receptor positive) breast cancer in one breast and Stage II ER + breast cancer in the other, at age 49. When her doctor told her of the breast cancer diagnosis, one of her thoughts was, “What have I done wrong?” She soon realized that she needed to shift her thinking, and made a conscious decision to take action by not letting her emotions take over. She became dedicated to staying calm and clear.
    In Malaysia, The Estée Lauder Companies collaborated with PETRONAS’ Wives and Women Employees Association, or better known as PETRONITA, to illuminate the nation’s most iconic landmark, the PETRONAS Twin Towers, pink for The BCA Campaign.
    Local fundraising activities are a great way to take action. The Estée Lauder Companies Spain hosted a “Pink Sale” event at its office in Madrid for employees, family members and friends to raise funds for breast cancer research. The “Pink Sale” featured handmade products from employees in addition to contributions from The Estée Lauder Companies’ Company Store and a variety of services offered in exchange for a charitable donation.
  • #BCAstrength

    See all the actions from around the world that have been shared on Instagram or Twitter with #BCAstrength.

    Join the Conversation

    For every action submitted on BCAcampaign.com, or unique post on Instagram or Twitter with #BCAstrength between October 1, 2015 and World Cancer Day on February 4, 2016, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation®(BCRF), with the goal of funding up to 500 research hours ($25,000) through the support of our global digital community. This is just one part of our global fundraising efforts to raise $6 million in support of breast cancer research, education and medical services this year. Each and every dollar, and hour, can make a difference.

    Since 1994, The Estée Lauder Companies' Breast Cancer Awareness (BCA) Campaign has raised more than $58 million to support global research, education and medical services; with close to $46 million funding 185 Breast Cancer Research Foundation (BCRF) research projects worldwide over the past 21 years. In addition to private donations, funds are raised through employee activities and donations, Pink Ribbon Product sales and contributions from many of The Estée Lauder Companies’ iconic brands.

Breast Cancer Facts & Figures

1 IN 8

women in the US will develop invasive breast cancer in her lifetime.1


A woman in the U.S. is diagnosed with breast cancer. The total number of breast cancer cases in the U.S. is forecast to be 50% greater in 2030 than it was in 2011.2

Most Common Cancer In Women Worldwide

Breast cancer is the most common cancer in women worldwide and is increasing particularly in developing countries where the majority of cases are diagnosed in late stages.3

6.3M IN 2012

There were 6.3 million women alive who had been diagnosed with breast cancer in the previous five years. To put it in perspective, that’s more than the populations of Milan, Dubai and Chicago…combined.4

1Source: American Cancer Society
2Source: The Breast Cancer Research Foundation, and National Cancer Institute/American Association for Cancer Research
3Source: World Health Organization (WHO)
4Source: International Agency for Research on Cancer/World Health Organization