The Estée Lauder Companies is proud to announce the 20th Anniversary of its global Breast Cancer Awareness (BCA) Campaign. The 2012 Campaign theme is Courage. Believe in a world without breast cancer. Know we’re here until it’s true. This year’s bold, empowering message highlights the Company’s 20 year commitment to defeating breast cancer through education and medical research and celebrates the life and legacy of BCA Campaign Founder and Pink Ribbon co-creator, Mrs. Evelyn H. Lauder.