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@bcacampaign #PinkRibbon25

For every unique post on Instagram or Twitter with both #PinkRibbon25 and #ELCdonates between September 15, 2017 and October 31, 2017, The Estée Lauder Companies will donate $25 to fund a half-hour of breast cancer research through the Breast Cancer Research Foundation, with the goal of funding a maximum of 500 research hours ($25,000) through the support of our global digital community. This is just one part of our global fundraising efforts and our goal of raising $8 million this year to support breast cancer research, education and medical services worldwide. Each and every dollar, and hour, can make a difference.