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Highlights Through the Years

In 1992, thousands were dying from breast cancer yet it was only spoken about in whispers, Mrs. Evelyn H. Lauder launched The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to raise awareness for the disease. She encouraged women everywhere to practice breast health, while working tirelessly to raise funds for the critical research needed to find a cure. Twenty-one years later, in over 70 countries, The BCA Campaign is devoted to defeating breast cancer through education and medical research. The BCA Campaign will continue spreading its lifesaving awareness message globally in the hope of a world in which breast cancer no longer exists.